The Company

Anna Marchetti’s activity starts in Modena in 1966 and in the same year Anna Marchetti holds her first fashion show to present her collection, which is a great sucess. She opens her first boutique for selling of Haute Couture Pret-a-Portèr and tailored-made clothes. Her small dressmaker’s workroom becomes a factory, also thanks the great sucess in foreign markets. In 1979 Anna Marchetti opens her new head Office in Via Salgari 40. In the 80’s it takes over a small factory manufacturing leather goods, which function is produce the acessory line matched to the clothing garments. Today Anna Marchetti is married, has a daughter, Jessica, who follows her in the company’s activities of pubblic relations and creations.

The Products

Anna Marchetti griffe, represented by Anna Marchetti and Villa Freto lines, is famous in Italy and worldwide for her Haute Couture pret-a-portèr. .This denomination focuses on the features of Anna Marchetti collections : elegant, refined, high quality manufacture garments, suitable for important occasions, like ceremonies, as well as for more informal occasions Anna Marchetti’s woman wants to be perfect in every occasion, she wants to be dressed with high quality garments, which is modelled to fit her body. The concept at the basis of Anna Marchetti and Villa Freto lines is Total Look. Total look means dresses, suits, jackets, shirts, dustcoats, coats, raincoats, perfectly matched with shoes, bags, belts, foulards, gloves and hats. Anna Marchetti line includes garments from size 40 to 52. The fabrics are precious: georgette, voile, silk, cady for spring, hot wools and cashmere for winter. Anna Marchetti suggests tailored garments suitable for a modern, determined and dinamic woman who likes to communicate a very refined, high class image. Villa Freto line, born in 1997, includes garments from size 42 to 56. Beauty and elegance are not only matters of size and this line is studied to meet the needs of a modern mediterranean woman. This line has also a background tailoring culture and tradition that always qualify the Made in Italy worldwide. As to the Total Look, Anna Marchetti signs a complete accessory line: scarves, shawls, bags, shoes, hats, gloves, belts, jewels that match her collections. Anna Marchetti has also a perfumery line, represented by Voile perfum, precious item for Anna Marchetti’s woman femininity, with its sweet-bitter bouquet and refined citrus fruit flavours. The perfum is available in different packages and also wrap gift. And to complete her productions Anna Marchetti pesents a Sun Glasses Line . They are confortable and fashionable they are suitable to be used in every moment of the day and to match with the elegant dresses ANNA MARCHETTI ‘ s and VILLAFRETO’s lines.

Sales Network

Anna Marchetti and Villa Freto lines target is a modern dinamic woman who changes and adapts herself to time and fashion changings, but who has a refined classic personal style that distinguishes herself in every occasion. Anna Marchetti and Villa Freto lines are marketed in Italy and worldwide in hundreds of points of sale (Europe, Far and Middle East, Japan, Usa, Russia, Taiwan. In Italy it is present with a show-room in Milan and in all Italy’s regions through its sales agents.

Production Sector

Textile and Fashion Industry

Business activity

Clothing and garments in general

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